Bird Up is a fictional soda brand in Indigo Park. Its mascot is Mollie Macaw.
The brand is closely tied to the park's identity and is represented by its vibrant and cheerful mascot, Mollie Macaw, a cartoon parrot who appears on promotional materials and themed attractions.
According to the in-game description of the Souvenir Cup collectible, Indigo Park once offered unlimited free refills of Bird Up to guests who purchased the souvenir cup.
While this may have seemed like a generous perk, it backfired for Ed, who recalls drinking so much Bird Up that they became nauseous and ended up vomiting on another child standing behind them while riding Mollie Macaw's Rooftop Races—a vividly unpleasant memory that highlights the park’s chaotic charm.
Interestingly, the opening cutscene of Chapter 1: Birds of a Feather shows several cans of Bird Up scattered around Ed's room. These cans, prominently placed in the scene, raise questions about the soda's status following the park's mysterious closure.
If they are not merely dusty relics collected during Ed’s childhood visits to the once-thriving Indigo Park, then their presence could imply that Bird Up continued to be manufactured and sold even after the park shut down.
This detail adds a subtle layer of intrigue, suggesting either the lingering cultural footprint of Indigo Park or a broader distribution of its branded products beyond the confines of the now-defunct amusement park.
Gallery
Trivia
- Bird Up comes in three flavors: Lemon Lime, Cherry, and Blue Raspberry.
- Bird Up's name is a reference to an old meme started by the YouTuber Uhyeah in his Review of the horror game; Garten of Banban, where Uhyeah was referencing a segment from The Eric Andre Show.
- It is likely inspired by the real brand 7 Up.
- The inclusion of Mollie is a reference to Fresh-Up Freddie. Although he served as a spokesman for the real life counterpart of Bird Up, both him and Mollie are avians.