Bird Up is a fictional soda brand in Indigo Park. Its mascot is Mollie Macaw. According to the player description of the Souvenir Cup collectable, the park would give free refills. This apparently led to the player getting sick from drinking too much Bird Up and throwing up on the kid behind them on Mollie Macaw's Rooftop Races.
The opening cutscene of Chapter 1: Birds of a Feather shows multiple cans of Bird Up in Ed's room, which, unless they are empty souvenirs of a younger Ed's visits to the park when it was active, suggests the soda brand is still sold after the park's closure.
Trivia
- Bird Up comes in three flavors: Lemon Lime, Cherry, and Blue Raspberry.
- Bird Up's name is a reference to an old meme started by the YouTuber Uhyeah in his Review of the horror game; Garten of Banban, where Uhyeah was referencing a segment from The Eric Andre Show.
- It is likely inspired by the real brand 7 Up.
- The inclusion of Mollie is a reference to Fresh-Up Freddie. Although he served as a spokesman for the real life counterpart of Bird Up, both him and Mollie are avians.